M500 June 2018

The importance of identifying your ideal target market.

When you decide to go into business you need to be absolutely clear about who will buy your product and why.

If you’re not shaping your business from the foundations up, focusing on how you can serve your target market, you are going to try to be everything to everyone and actually be no good to anybody.

The more you understand the who, what, where, when, why & how of your target market, the better you'll be able to shape the cut of your business.

This month, we’ll be exploring:

• How to focus on your higher margin sales to achieve more with less.
• Effectiveness Vs. Efficiency ratios
• Does your core business make you money? The answer should always be yes!

We’ll also be interviewing Simon and Kylie Frank – husband and wife team – from Powercom Electrical Services who worked on identifying and focusing on their ideal target market, rather than "selling to everyone".
By doing so, they were able to increase their monthly revenue by over 250%.

Guest Speakers : Simon and Kylie Frank, PowerCom Electrical Services

Simon and Kylie Frank have been clients of Business Benchmark Group for over 2 years.

PowerCom has over 15 years experience delivering Data and Telecommunications and Lighting Design to Domestic, New Domestic, Commercial and Industrial premises, priding themselves on producing a high quality of work and prompt service.

Since joining Business Benchmark Group, their monthly revenue has increased by over 250% - taking the business from the kitchen table to a factory. Key to this was identifying exactly who their ideal target market was, and a subsequent refocus of their business.

For those of you who are not Business Benchmark Group clients, please note that this event is for business owners with a turnover of $1M+ per annum. Given the high anticipated demand and room capacity restrictions, attendance is limited to those meeting this profile. Once your registration is received you will be contacted by a Business Benchmark Group representative within 2 working days with confirmation.

PHOTO RELEASE

From time to time, we use photographs/video of participants in our materials. By virtue of your attendance, you agree to our use of your likeness in such material.